A Plug-In Marketing Manager is a high-level strategic partner who integrates directly into your business to oversee marketing efforts, guide your team, and drive growth. Unlike hiring a full-time marketing manager, this model gives you expert insights and strategy without the full-time cost.
The Plug-In model gives you the expertise of a senior marketing manager, but you only pay for the time and strategy you need. We work with your existing team (like a marketing intern, coordinator, or specialist) to execute the plan, so you get comprehensive guidance and oversight at a lower cost than hiring a full-time senior-level manager.
Your in-house team handles the day-to-day execution. The Plug-In Manager focuses on the bigger picture: strategy, planning, and ongoing direction. We provide guidance, feedback, and optimisation tips, ensuring your team’s efforts align with your marketing goals.
We kick off with a strategic planning session. Together, we map out your business goals, marketing objectives, and a roadmap for the next 90 days. We'll then set you up with a client portal in ClickUp, where you get access to the plan.
The level of support depends on your selected package. All packages include monthly check-ins and email support. Higher-tier packages add more frequent strategy calls, customised performance dashboards, and direct content guidance.
This model is perfect for businesses ready to elevate their marketing but not quite ready for a full-time, senior-level manager. It works especially well for companies with some in-house resources (like a coordinator, intern or OBM) who need direction, strategy, and high-level oversight.
We work around your pay cycle to ensure invoicing is smooth, once you've given us the right cost centre/GL codes and cycle dates we will set up either a regular fortnightly or monthly invoice.
If additional content support is needed, we can create a bespoke package for you.
Yes! We can either integrate with the project management and reporting tools you’re already using, or we can introduce you to ClickUp to keep things organised. We aim to make collaboration smooth and efficient, so you can get the most out of your team’s efforts.
Most clients see the best results with a minimum 6- to 12-month engagement, allowing time to fully implement and optimise strategic initiatives. However, our approach is flexible, and we’re happy to tailor services based on your goals.
This is a long term service.