A 12-WEEK SEASONAL CAMPAIGN STRATEGY
THAT'S BUILT TO CONVERT AND NOT JUST
"POST AND HOPE"
Is your next campaign going to hit your big juicy goals — or just keep you busy?
You’ve got the product.
You’ve got someone who can execute. (or you)
What you don’t have? A strategic, conversion-driven campaign mapped to your biggest sales season — built to drive traffic, build brand buzz, and generate real revenue.
Right now, you’re trying to market during peak season while still figuring out:
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What content to post and when
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How to turn traffic into actual sales
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What updates your website needs
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And how to make it all feel cohesive — not chaotic
This campaign gives you the clarity, structure, and confidence to run your most profitable season yet — without the last-minute scramble.
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IMAGINE IF THIS TIME:
✔ You had a campaign mapped out before the chaos hit
✔ You knew exactly what to post, when to send emails, and how to keep messaging aligned
✔ You had a cohesive, branded campaign that actually connected with your audience — and converted
✔ You could focus on big-picture growth (and sales), instead of cobbling things together day by day
✔ Your brand showed up everywhere — confidently, consistently, and clearly
Introducing:
THE SEASONAL CAMPAIGN INTENSIVE
A Done-With-You 12-Week Campaign Strategy Designed to Drive Sales + Visibility — Fast
This is not just a “promo plan” — it’s a full campaign blueprint tailored to your peak season (Christmas, EOFY, Mid-Year, New Collection, Mother’s Day, you name it). You show up with your product and your team — we bring the strategy that gets you seen and selling.
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You’ll walk away with a fully mapped, funnel-focused campaign you can plug in and run with confidence, with support every step of the way.
WHO IT'S FOR
PRODUCT BUSINESS FOUNDERS WHO WANT RESULTS
✔ DTC/Direct to Consumer brands (eComm or bricks & mortar) with a product to sell
✔ Founders, Solopreneurs or small business owners who want their campaigns to feel intentional and strategic — not just thrown together
✔ Brands who know they need more than “content” — they need a plan that actually converts
✔ Founders who are tired of guessing and ready to run a campaign that gets results
Not for:
✘ Brands without capacity to implement (this isn’t done-for-you execution)
✘ Anyone looking for vague “marketing tips” or a one-off piece of content
✘ Businesses who aren’t ready to prep in advance or take action on a plan
✘ Founders not ready for accountability and support
WHAT'S INCLUDED
You get a plug-and-play campaign mapped out across 12 weeks, ready to roll with clarity and intention. This includes:
12-Week Campaign Plan
→ Your campaign mapped week by week, tailored to your seasonal theme + business goals.
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Custom Content Calendar
→ We’ll break down exactly what to post, where, and when to maximise momentum.
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Campaign Hooks + Angles
→ Standout messaging that stops the scroll and speaks to your customers' buying triggers.
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Website Brief
→ Recommendations for landing pages, banners, popups and tweaks to align your site with the campaign.
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Lead Magnet Plan (or Creation)
→ Build your list and your hype with a lead gen strategy that fuels the campaign.
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Content Themes + Prompts
→ A framework to guide your content across social, email and more (so your team never has to guess again).
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Email Sequence Outlines
→ Pre-launch, launch, and follow-up sequences mapped with purpose — designed to convert.
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ClickUp Portal
→ A week-by-week delivery plan inside ClickUp so your team stays organised and on track.
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Fortnightly 30-Min WIP Call
→ Stay accountable, ask questions, and get expert feedback as you implement.
WHY IT WORKS
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This campaign strategy blends creative and conversion-focused thinking to help your brand show up with clarity, confidence, and purpose.
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You’re not just “being visible.”
You’re building brand equity, boosting sales, and running a campaign that actually does the heavy lifting for your business.
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No more last-minute decisions.
No more “we’ll figure it out as we go.”
Just a clear, focused plan that’s built to perform.
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Meet Our Founder, and Senior Plug-In Marketing Manager.
Kate is a results-focused, no-nonsense marketing leader with a proven track record of transforming marketing teams into aligned, results-driven powerhouses.
She brings deep industry expertise, strategic clarity, and operational precision to every engagement - without fluff, filler, or ego.
Her leadership is collaborative and empowering, helping enterprise leaders step out of the weeds and into their zone of genius - while ensuring the marketing engine runs smoothly behind the scenes.
NOT SURE WHAT YOU NEED?
Fill in the form below and someone from our team
will be in touch as soon as possible.
